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Why Customers Write Reviews?

Most customers are motivated to share their opinions out of sheer goodwill and positive sentiment. In fact, 90% write reviews in order to help others make better buying decisions.

There are 3 important points regarding customer reviews: (Keller Fay Group)

•    79% of customers write reviews in order to reward a company and help improve their service
•    87% of customer reviews are generally positive in tone
•    Positive reviews outweigh negative reviews 8-to-1

“The above statistics indicate that reviewers are motivated to help others and give back to the online community, and not to knock down brands,” said Brad Fay, chief operating officer of the Keller Fay Group. These statistics should encourage you, as an Internet retailer, to be more comfortable with reviews and unchain any concerns about negative customer feedback and start inviting customers to share their shopping experiences.

Allow your customers to reward you through positive feedback. Sign up today.

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